The owners of the Florida Panthers have dreamed up a novel way to remedy the team’s ongoing attendance woes: they’re offering child care to their fans. That’s right. Sunrise Sports & Entertainment has partnered with a chain of local day cares to provide people who attend games, and other events at the Bank Atlantic Center, the opportunity to leave their children with day care professionals in a suite-level “Club House for Kids” in the facility. Season ticket holders get a discount, and the only condition appears to be that the kids have to be potty trained. “Parents can relax and enjoy themselves knowing that their children are playing and learning in a safe, secure environment,” said Richard Weissman, President of The Learning Experience Child Development Centers. You won’t find this in the release, but the Panthers drew the second-lowest attendance in the NHL last season, and have been looking at seas of empty seats on most nights this year.
Desperate NHL team offers child care to fans
Come to the game and leave your kids with us, say Florida Panthers