World Cup body partnered with Coca Cola and Budweiser
The World Cancer Research Fund is slamming FIFA for partnering with World Cup sponsors like Coca Cola, McDonald’s and Budweiser that sell unhealthy products, the BBC reports, although advertisers denied it would have a negative impact on the diets of children. World Cup sponsors will be given prominent placing inside stadiums on billboards and digital displays, which the charity says will be watched by billions of people in over 200 countries worldwide. Teresa Nightingale, the charity’s general manager, called it “disappointing these companies have been chosen as sponsors and partners,” and wished that FIFA would announce it wouldn’t consider companies that promote unhealthy products as future sponsors. FIFA said it ran projects using football’s popularity to highlight global health issues.