Post purchase dissonance is a fancy marketing term for that stomach-sinking feeling you get after you’ve bought something, and realized that you shouldn’t have, whether it’s an overpriced luxury car, or goofy, fashion-forward suit. It happens to everyone, including, it seems, the British Ministry of Defence. It ordered a whole bunch of fancy new jet planes but now finds it can no longer afford them, reports the Financial Times. It’s shopping for buyers. Anyone interested in a bargain-basement priced Typhoon fighter jet?
See what you’d be getting here, as the guys at the world’s greatest auto show, Top Gear, race a Typhoon against a Bugatti Veyron:
Looking for more?
Get the best of Maclean's sent straight to your inbox. Sign up for news, commentary and analysis.