Guitar Hero: So Last Year

Sales are dropping as market reaches the saturation point

While Guitar Hero and Rock band were hot moneymakers in the last few years, sales for the companies who own the games (Viacom owns Rock Band, while Activision owns Guitar Hero) are sagging. In his January list of games sales, analyst Ben Schachter wrote that these games are now “stagnant inventory” in retail shops. He notes that sales for Rock Band are down this year by 52 per cent; Guitar Hero is down 22 per cent.

The Business Insider