High-profile cultural theorists Malcolm Gladwell of the New Yorker and Chris Anderson of Wired are enmeshed in a feud over whether the Internet can be a profit-centre (Gladwell says yes, Anderson says no), reports the Times of London. Gladwell started it with an eviscerating review of Anderson’s book, Free: History of a Radical Price. Anderson then fought back on his blog with an entry: “Dear Malcolm: Why So Threatened?” Everyone’s waiting for the next salvo which they’ll likely read online for free.