Laraque apologizes for racy ad

Montreal Canadians' enforcer draws ire from women' rights groups

George Laraque apologized for appearing in a controversial online ad for Octane 7.0, an alcoholic energy drink, saying he didn’t realize what the finished product would look like. In the video, Laraque brings the drinks to a group of scantily clad women, initiating a road hockey game fraught with slow-motion poses. The women “don’t even talk. All they’re showing is a certain part of their body.” said Chantal Ismé, a spokesperson for women’s rights group CLES. Laraque has also been criticized for supporting a drink that contains both alcohol and caffeine, a dangerous mixture according to alcohol awareness groups. “Obviously, it’s not something that I would do in the future,” Laraque said, “and I’m deeply sorry that I upset people.”

CBC News

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