"Live! With Regis & Kelly" from PEI

Regis Philbin and Kelly Ripa have arrived on the island to film their morning show

Regis Philbin and his “Live! With Regis & Kelly” co-host Kelly Ripa have arrived in Prince Edward Island to begin filming their daytime talk-show. The show, which will broadcast from PEI July 12 to 15, will show off the island’s scenery and culture. P.E.I.’s tourism office pitched the idea of hosting the show in the hopes that “Live! With Regis & Kelly” will bring attention and more visitors to the island. “We really felt that what we had to offer was a secret location people did not know much about,” said spokesperson Brenda Gallant. But bringing the show to P.E.I. cost the taxpayers $1 million, amounting to a fifth of the province’s yearly tourism advertising budget.

CTV News