Both Google and Facebook both want to know where you are, as the companies reportedly eye Israeli mapping app Waze.
The reports that Google is looking at a deal with Waze, an app which allows users to share real-time traffic and mapping information with other users, come after rumours earlier this month that the company was finalizing talks with Facebook to make a deal which could be worth as much as $1 billion.
The potential bidding war indicates the desire of both Google and Facebook to acquire mobile apps, as consumers increasingly use online services on their smartphones, reports Bloomberg News.
Waze already has 40 million users, reports Bloomberg.
Previously, there were also rumours that Apple was going to buy Waze, but that deal reportedly fell through in January.