The Times Is On It, a popular Twitter account that points out the sometimes obvious trend stories reported by The New York Times, was shut down after a complaint over a trademark violation from the paper.
The real New York Times concern with The Times Is On It, which tweets at @NYTOnIt, was with its avatar, which used a version of the letter “T” from The New York Times.
A spokesperson for the Times confirmed that they had, indeed, made a complaint and Twitter removed the account late Monday.
But, much to the joy of fans, the now avatar-less account made its reapperence Tuesday morning, shortly after 7 a.m. with this tweet:
GUYS, I think it’s time for an avatar contest. Anyone want to be ON IT? facebook.com/nytonit/posts/…
— The Times Is On It (@NYTOnIt) November 20, 2012
“Twitter has suspended my account over a claim from The Times that my avatar violates a trademark. I say fair use. Right now, I’m waiting for Twitter to process my request to fix the problem so I can get the account reenabled. But feel free to spread the word over how the country’s largest newspaper feels threatened by a small Twitter account right now.”
The @NYTOnIt account was named one of Time magazine’s 140 best Twitter feeds of 2012 and it has more than 20,000 followers.
Now those followers can get back to giggling as @NYTOnIt pokes fun at The New York Times trend stories. For example:
GUYS, there are *gasp* fake profiles on Facebook, and The Times is ON IT. nyti.ms/TDt1ut
— The Times Is On It (@NYTOnIt) November 13, 2012
GUYS, women enjoy wearing pantyhose again, and The Times is ON IT. nyti.ms/SFsw43
— The Times Is On It (@NYTOnIt) November 11, 2012
GUYS, teenagers have messy bedrooms, and The Times is ON IT. nyti.ms/X62BZs
— The Times Is On It (@NYTOnIt) November 2, 2012