Tim Hortons to channel restaurant theme
Most people who frequent Tim Hortons expect to find decent coffee and heaps of jelly-filled donuts. They probably don’t expect a refined décor, with “enhanced finishes, fixtures and seating areas.” But this week, Tims oficials announced it would be testing a new restaurant concept in at least 10 of its locations. The restaurant theme is one part of the company’s ambitious three-year expansion scheme, which will see 900 new stores open by 2013, including 600 in Canada. Tim Hortons will spend up to $200 million this year alone on growth. Said Don Schroeder, president and CEO: “Our strategy will continue to transform Tim Hortons.”