Re-branding Muhammad -

Re-branding Muhammad

A British poster campaign launched to improve Islam’s image


The “Inspired by Muhammad” poster campaign was launched in London this week in a bid to improve the religion’s image among Britons. Images that will be spread around the city include the “eco-Muslim” poster featuring the blonde Kristiane Backer, a former MTV Europe host and convert to Islam. It reads: “I believe in protecting the environment. So did Muhammad.” A YouGuv poll released last month found half of Britons associate Islam with terrorism, 69 per cent believe the religion encourages the repression of women, and 41 per cent don’t feel Muslims have a positive impact on British society.

The Globe and Mail

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