Paramount knows the way to Borat’s heart—$20 million and a goat. That’s what the Hollywood studio is reportedly paying British comedian Sasha Baron Cohen for his next film, the tale of a deposed foreign dictator lost in America and his goat-herder doppelganger. Interest in the script—co-written by Cohen and the writers behind the TV series Curb Your Enthusiasm—was high, with several studios bidding and driving the price up to dizzying heights, $20 million plus 20-30 per cent of the gross. Paramount finally triumphed by sending a goat dressed in a studio t-shirt to Cohen’s house.
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