Even though voters say they don’t like them, negative ads may not be a bad thing, political scientists say. Attack ads are more likely to be about issues than are positive ads. They’re likely to contain more information, back up their claims with evidence and delve into details.
Even though voters say they don’t like them, negative ads may not be a bad thing, political scientists say. Attack ads are more likely to be about issues than are positive ads. They’re likely to contain more information, back up their claims with evidence and delve into details.
That’s from a story by June Kronholz, on the very excellent Currents page in the wsj.