Sports skills are life skills - Macleans.ca

Sports skills are life skills

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This week’s Ad Missions — the little biweekly rating of  an ad campaign I contribute to for the Post — looks at the KidSport spots that are running in BC promoting the idea that “sports skills are life skills.” KidSport is a great program – I’m linking it here mostly to promote it, but also you should check out the TV ads we evaluated this week, they are a riot.

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