Starbucks gets patriotic with 'Made in USA' merchandise

As of this week, some of the merchandise found at Starbucks coffee shops will show labels of “Made in the USA” as the company rolls out a line of tumblers and mugs manufactured on American soil.

This is part of Starbucks’ recent efforts to play a role in creating more jobs to help the flagging U.S. economy. Money from the American-made merchandise sold at more than 7,000 U.S. Starbucks stores will help fund the company’s Create Jobs for USA fund.

Company profits have soared since a downturn in 2009 resulted in the closing of 600 stores across the U.S.

Starbucks CEO Howard Schultz is now calling himself an activist and advocate of the American people. Quoted by Time, he stated this week:

Our customers have respected what we’ve tried to do (…) and I think our people are proud of the position the company has taken.

Looking for more?

Get the Best of Maclean's sent straight to your inbox. Sign up for news, commentary and analysis.