Abercrombie and local merchants from the town of Hollister are fighting over the name
One of the most popular clothing lines among teens nowadays is Hollister Co, a surfing-inspired brand owned by the apparel giant Abercrombie & Fitch. There’s also a famous town in California called Hollister (the birthplace of American biker culture). And, surprise, they’re now fighting over the name. Some merchants in Hollister are selling locally made clothes with the Hollister name on them. Abercrombie has vowed to send its lawyers after what it considers to be trademark violators. Suddenly, even local teens are wondering if they¹re running afoul of the law wearing clothes featuring their school’s nickname, the Hollister Haybalers.