The religion of Apple

Tech company inspires cult-like devotion

Apple and its products inspire a cult-like devotion out of their fans, say neuroscientists who ran a magnetic resonance imaging (MRI) test on one fanatic’s brain for a BBC documentary. They found Apple gadgets activated the same parts of the brain that religious imagery does for believers. The documentary highlighted scenes from the opening of an Apple store in London, where employees were “whipped up into some sort of evangelical frenzy.” Apple is widely known in tech circles for cultivating a profound sense of loyalty among its fans, some of whom were portrayed in a 2009 documentary entitled “Macheads.”


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