In an announcement that’s sure to leave many checking their calenders to see if its April Fool’s Day yet, Kentucky Fried Chicken is offering to help cities carry out road repairs, in exchange for stamping the words “Re-freshed by KFC” on the new pavement. The chalk stencil message will wash away with the first heavy downpour. But they’re clearly onto something. With cash-strapped governments touting massive infrastructure spending, why not slap high profile but temporary advertisements on every project. The possibilities are endless: “This bridge span erected by Viagra” or public washrooms paid for by toilet paper companies. Oh, wait a minute, as Advertising Age points out in its story, that one’s already underway in Times Square.
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