Wes Anderson sells out to McDonald’s - Macleans.ca

Wes Anderson sells out to McDonald’s

Fantastic Mr. Fox now comes in a Happy Meal


Filmmaker Wes Anderson has tarnished his auteur cred by allowing characters from his new movie, “Fantastic Mr. Fox,” based on the Roald Dahl novel, to appear on McDonald’s Happy Meals’ cartons, the Guardian alleges. “Inside you will find a plastic figure, modeled on one of the film’s characters, which will be only slightly less pleasing to the taste buds than the food it is helping to sell,” the paper snipes before upholding the “commendable example of Disney/Pixar, which stopped dealing with fast-food chains after the glaring contradiction of having McDonald’s plugging ‘Cars,’ that homage to small-town values.” Anderson, whose credits include “Bottle Rocket” and “The Royal Tenenbaums,” is accused of “getting into bed with McDonald’s, and using his work to lure young children into destructive eating habits.” And making matters even worse, “the organic, pastoral quality of the film itself, and the value it places on environmental harmony” renders the tie-in “even more misjudged.”

The Guardian

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