The Dallas Stars will be the first NHL team to try a dynamic pricing system for ticket sales. That means tickets for games against better teams on better nights of the week (like Saturdays) will be priced higher than mid-week games against lower ranked teams. Other factors, like how well the Stars are playing and the timing of the game (are the Dallas Cowboys playing on the same day?) may also factor in, so that prices will constantly be in a state of flux. Buying tickets to hockey games will be a lot like buying airline tickets. The idea hasn’t been warmly welcomed by fans (or scalpers), who argue they lose out when it comes to buying tickets to the best games and don’t really benefit when it comes to less desirable ones. But it is already catching on in other professional sports, like baseball, and could become standard in the NHL.
You paid how much?
The Dallas Stars get creative with their ticket pricing