Likelihood of Verizon entering Canada's telecom market '50-50:' Telus CEO

The CEO of Telus, one of country’s biggest telecoms, says if U.S. giant Verizon enters Canada’s wireless market he doesn’t expect a price war in the consumer cellphone market.

Chief executive Darren Entwistle says that’s not typically the style for Verizon, which would likely focus on business customers.

Entwistle also says he believes Verizon would focus on big urban markets, like Toronto and Montreal, without a commitment to serving rural Canada.

However, he says he now believes the likelihood of Verizon coming to Canada is “50-50.”

Entwistle also says it’s not too late for new Industry Minister James Moore to delay the auction for spectrum _ radio waves needed to operate cellphone networks _ that’s set for January 2014.

He said the minister could review the rules, which would allow Verizon to buy two prime blocks as a new player in the market while Bell, Telus and Rogers can buy one each.