TORONTO – Rogers Communications Inc. (TSX:RCI.B) and Sprint Corp. say they will offer a wireless service next year to provide Canadians with high-speed Internet access in their vehicles.
The service will be available from auto manufacturers which deploy Sprint Velocity in Canada and it will leverage Rogers’ wireless networks to connected vehicles on the road.
Canadians with vehicles that use Sprint Velocity will have access to customized content, such as news, sports scores, weather alerts, driving directions and vehicle diagnostics via an in-dash touch screen.
Sprint Velocity also provides connectivity for mobile devices in the car including smartphones and tablets.
Rogers says Canadians “want to be connected from anywhere, at any time.”
And with over 20 million vehicles on the road in Canada, said Rogers vice president Mansell Nelson, “there is a strong growth opportunity for Rogers in the connected auto segment.”
Mansell added that Sprint Velocity will bring “the ultimate connected car experience,” while also delivering safety features and communicating vehicle maintenance information seamlessly to manufacturers.
The connected car market is expected to be a booming business, with research suggesting nearly 100 million connected cars will be on the road by 2016.