Threaten to sue, and you must follow through.
It’s a phrase the late Johnnie Cochran might have deployed in the courtroom, and it’s one that should have been barked at Justin Trudeau before he sent a lawyer’s letter Andrew Scheer’s way for the latter’s “defamatory” criticisms on SNC-Lavalin.
But no one did. Or if somebody did speak up, that person was roundly ignored.
And so the stage was set for Trudeau’s limp legal arrow to be snatched out of mid-air by Scheer, turned around at a Sunday afternoon press conference, and stabbed into Trudeau’s backside, the latest act of self-harm in this apparently unending play.
It was as painful as it was predictable. There was no way Trudeau was ever going to follow through and endure the process of discovery on SNC. You don’t shut down two Parliamentary committees, sack two caucus members, and jettison your top two advisors because you’re eager to get to the bottom of something.
Even if Scheer has defamed Trudeau, he’s now called Trudeau’s bluff for all to see. If Trudeau is serious he needs to sue. Because I can guarantee you Scheer will be standing up every day to repeat his allegation, regardless of the limp attempt to chill. Knowing the Conservatives, they’ll soon have a website soliciting donations by tracking how many days it’s been since Trudeau issued his threat. It’s how they roll.
What nobody can figure out at the minute is how the Prime Minister’s Office is rolling. It hasn’t really rolled since Gerry Butts’ head rolled in mid-February.
What the failed legal gambit demonstrates is that no one at the Centre is thinking clearly. Not the Prime Minister. Not his Chief of Staff. Not his Executive Director of Communications and Planning. Not his Director of Communications. And not his Director of Issues Management. Every time they try to turn the corner on SNC they succeed only in stepping on another rake.
The PMO misjudged the will of Jody Wilson-Raybould. They underestimated the character of Jane Philpott. They trashed the brand they spent years building by savaging both off the record. They shut down legitimate enquiries. They even dragged an eminent jurist—Glenn Joyal—into the mud. And then came the silly call to serve the Leader of the Opposition.
What’s less clear is who is making the big calls?
And while the temptation is always to blame the help, the blame is usually more accurately directed toward the person at the top. Until you’ve been in a room with a prime minister—to say nothing of an angry or desperate one—you don’t know how hard it is to push back. The best hire a leader can make it someone who will challenge their bullshit. Trudeau needs that challenger now more than ever.
It certainly wouldn’t have taken much of a B.S. detector to predict the libel gambit would fail:
PM (red with anger): “Let’s sue.”
PMO: “Are you willing to disclose everything about SNC and testify under oath?”
PM (turns white): “But we’ve got to send a message.”
PMO: “We can. And then Scheer will say ‘bring it on’ and call you a giant wuss for not acting.”
The hardest thing to do when those around you are losing their heads is to keep yours. If the Prime Minister doesn’t have anyone capable of keeping their head he needs to go out and find them. Now. And if the Prime Minister isn’t listening to anyone in his office, they need to find someone he’ll listen too. Before it’s too late.
Because—and despite all outward appearances—there is still time and the Prime Minister is not without his powers. The entire resource of government is there to be deployed at his command.
But the key to changing the channel is actually changing the channel, not talking about the need to change the channel. If I see one more Liberal groupie moan about how we’re not talking about the right issue on Twitter I’m going to scream.
If climate change is your bag, then announce a climate change event. Make it the biggest climate change event ever held in Canada. Announce a whole suite of climate change speakers to speak at said climate change event. Do a week’s worth of climate change interviews with climate change journos who don’t give a hoot about the SNC pollution. Get the biggest climate changer on the planet to interview the Prime Minister at his climate change event. Have the Prime Minister visit Barack Obama to pick a climate change fight with Donald J. Trump off the back of it. Then get the Prime Minister to announce the Ottawa Protocol as the successor to the Paris Accord.
And if white nationalism is your thing, haul in the tech companies and get them to do a better job of policing their hate-filled platforms. Leave the podium the next time some white nationalist yobbos try to interrupt your press conference and give them a telling off. While you’re at it, pick fights with Ezra Levant and Maxime Bernier and try to get Scheer caught in the crossfire. Announce a record investment in mosque security and hug every imam you can find from Newfoundland to the Yukon.
But for God’s sake man, don’t send legal letters when you have no intention of following through. Don’t try to sell your dead parrot of a budget from behind a podium with journalists firing SNC bullets your way. And don’t think you can continue to bully or bluff your way through this scandal.
Instead, try going to the National Press Theatre and saying you’re sorry for everything and announce the government will not be offering a deferred prosecution agreement to SNC-Lavalin.
Who knows, it just might work.