A peek behind the curtain

Liberal party presidential candidate Mike Crawley’s war room is a hub of action; volunteers are assembling swag kits, making stickers, and entering data, all to ensure their candidate becomes the next president of the Liberal party of Canada.

With over 200 volunteers spread out across the country, according campaign spokesperson Nicole DeKort, this is the first opportunity for many to meet in person. Throughout the day, volunteers stop by with information from the floor, so the team can dissect the message and adjust their strategy as needed.

One section of the room is taken up by a screen and projector showing HootSuite, so volunteers can keep track of the conversation on Twitter.

Once voting starts, the purpose of the war room will shift from getting out their message to pulling the vote. The campaign has been collecting contact information for delegates who have pledged their support, and will be making sure every supporter gets to the polls.

Whenever Liberal party politics is at stake, there’s the risk of having temporary battles turn into long-term feuds. According to DeKort, the Crawley campaign is different, because it’s about bringing people together. No matter who wins today’s election—results will be announced tomorrow—Crawley’s team wants to see a united Liberal party turn their focus to the real task at hand: a Federal liberal government in 2015.

Unfortunately, I’ll have to rely on a truly anonymous Liberal source to tell me what goes on in the Sheila Copps campaign war room. At the invitation of friendly volunteers, I waited inside for a communications person, who was then kind enough to remind this former staffer of the First Rule of War Room: no media allowed.

The hallway is just a place for spin.

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