Brand management - Macleans.ca

Brand management

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In a letter to the Conservative caucus, the Prime Minister looks forward to “Economic Action Plan 2012,” or what used to be called “the federal budget.” He seems to have decided what he generally wants it focus on, but he’d like his cabinet ministers to consult with the people all the same.

Therefore, I am requesting that Ministers take time in the coming weeks to travel the country and consult with Canadians on Economic Action Plan 2012. I want to ensure that our Government gets the views of small business owners, workers, entrepreneurs and hard-working Canadian families on the policies that we should adopt to continue to create jobs and economic growth. We must work hard to ensure the concerns and priorities of Canadians are reflected in our plan.

In closing, 2012 will undoubtedly be another challenging year for Canada. We have come through the global economic recession stronger than almost any other industrialized country. However, there are tough, important choices that must be made to create jobs, keep our economy growing and keep Canada as the greatest country in the world. We must make those choices – choices that will lead to greater prosperity – but we must make them together with the Canadian people.