It’s downright addictive , especially if you’re one of those people who already loves playing forensic meme0logist, a pastime to which ITQ will cheerfully confess. It would be especially interesting to see the lag times for various media/new media outlets, but my wishlist for a Canadianized version would also track the progress of a story or controversy — like, say, the fracas over the Pride parade fracas — from blogs to aggregators to the (so-called) mainstream media, or vice versa — to see how a story, once broken, ricochets between all three. Heck, why not throw in twitter, what with one of our more technophilic cabinet ministers taking to the tweets to defend a change in government policy? If you really wanted to get ambitious, you could even figure out how often a party-coined catchphrase or talking point makes the leap to genuine meme status, which – ITQ suspects – happens more often than we’d think . Really, the possibilities are endless — fingers crossed that someone out there is already hard at work on it.
Looking for more?
Get the best of Maclean's sent straight to your inbox. Sign up for news, commentary and analysis.