From the Canadian Press assessment of Patrick Muttart’s departure.

Muttart also overhauled the party’s election ads. He pushed for extremely bland ads of Harper being asked questions by a fictional TV newscaster.

“The ads were artfully middle-brow,” Flanagan wrote in his book, Harper’s Team.

“Although many observers said they were hokey, they were well-conceived for the job they had to do — to communicate the essence of our policy to middle-aged or older, family-oriented, middle-income people without high levels of formal education.”