Minding the ministerial perception - Macleans.ca

Minding the ministerial perception

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The Citizenship and Immigration Department has spent $750,000 monitoring ethnic media coverage—including perceptions of the Immigration Minister and coverage during the last election.

“A series of interviews and appearances by minister Kenney and his representatives were strong contributors to the upswing in the ministerial image,” says a report from May 5, 2010, under a pie graph titled “Minister Overall Perception.”

The ministerial perception charts were weekly fixtures in the lengthy media monitoring reports in the spring of 2010, when the minority Conservatives were on a constant election footing.

Mr. Kenney’s office says it was not involved in the department’s media monitoring decisions.