Secret Conservative memo somehow finds its way into reporters’ hands blah blah blahzzzzzsssnarf…
“The letter promptly leaked, and accounts of it appeared in newspapers across the country on the last day of the year. Which was the point. The Conservatives had learned early that if they sent something to every one of their riding organizations, it would leak. … The…letter was designed to be read by ordinary voters, not by its nominal insider audience. Putting it out this way was just cheaper than buying ads.”
— Right Side Up, p. 207
Looking for more?
Get the best of Maclean's sent straight to your inbox. Sign up for news, commentary and analysis.