The Conservative attack ads: Bringing the dance party to an end? - Macleans.ca

The Conservative attack ads: Bringing the dance party to an end?

Is it no longer safe for Justin Trudeau to get down

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Greg Fingas wonders if the Conservative attacks on Justin Trudeau are an attempt to cut down on the Liberal leader’s public displays of fun.

But I have to wonder whether the first salvo against Trudeau is less an indication of the Cons’ ultimate plan to define him, and more a form of inoculation against future scenes like this.

The Libs will naturally want to build up a unique persona for the man who holds their party’s future in his hands. But the Cons will now have a ready-made counter to any step outside the political straight and narrow – with any originality on Trudeau’s part framed as evidence of a dilettante “in over his head” rather than a distinctive personality. And the flat-out falsehoods within the Cons’ ad will seem far less significant in the long run if Trudeau’s actions make the underlying theme seem plausible – forcing the Libs into some much more complicated calculations as to how to set Trudeau apart without risking the Cons’ message sticking to him.