The iPhone’s success hasn’t just rattled rival cellphone companies—it’s also sounded alarms among video game console makers, who fear cute, addictive mini-games like Angry Birds (the most downloaded application from Apple Inc.’s App Store) are rapidly positioning the iPhone as a gaming platform. Now Sony, which makes the PlayStation console, is fighting back with a new Xperia Play phone, which features a slide-out controller and is “PlayStation-certified.” The device is made by Sony Ericsson (partner in the joint venture) and runs Google’s popular Android operating system. A recent Super Bowl ad left little doubt that Sony is indeed targeting gamers, not your average smartphone user. The spot shows a couple of thugs, inside a dirty warehouse, stitching a pair of human thumbs on the green, cylindrical arms of the Android robot mascot—not unlike something you might run into while playing Resident Evil.
Games on the go
In an ad for a new gaming phone, the Android robot mascot is given thumbs