brands

Companies can try to lead on principles, but consumers are the ones in charge

Opinion: Expressing grief has become a spectacle—and when it comes to the closure of dimmed companies like Sears, it’s often misplaced, too

It’s definitely time to reenergize Tim Hortons. But where to start?

…and how their ranking compares to previous years

Tim Hortons is number two on the list. Who’s the lucky number one?

Hints of Asia are now visible in high-end European products. Is that what shoppers in India or China want?

How companies are finding new success marketing a suddenly hot Canadian brand abroad

For brands that aren’t sponsors, getting in the Games is its own game

Rumours have been flying this week that GM is planning to drop some of its eight different brands, including Pontiac, Hummer, Saab and Saturn.  When the heads of the Detroit Three head back to Washington to beg for cash next week, they need to prove they’re willing to make steep cuts. For GM, this would be a necessary step in the right direction.  Critics have been arguing for years that eight brands is way too many. Hummer is a write-off in this day and age. Saab is nice, but the upscale European brand doesn’t seem an easy fit in the GM family. And Saturn has always been a bit of a disappointing outcast. Pontiac, however, stands out on the list. The 82-year-old brand has struggled with poor sales in recent years, but seems on the verge  of a big turnaround.  The influential auto blog Jalopnik called the Pontiac G8 the ‘new BMW’. It would be a shame to see it go now.