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    Megapundit: Unscrambling the egg, vexedly

    WEEKEND ROUNDUP

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    Selling to the frugal

    Consumers are clearly developing a taste for frugality, as we discovered while researching our story in this week’s issue of Maclean’s. That much is known. What companies and marketers have yet to figure is how to navigate the new era of thrift.

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    Living on less

    Times are tough, but could the new frugality make us healthier and happier than we’ve been in years?