• subscribe

    • Mario Batali

    no-image

    Is Gwyneth vying to be the next Martha?

    If IQ–or irritation quotient–is any measure, she’s off to a flying start. In what appears to be an elaborate hoax, Gwyneth Paltrow, Madonna’s BFF,  has just launched a new “lifestyle” website called GOOP by Gwyneth Paltrow. (What GOOP stands for is unclear. But, remember, this is the woman who named her children Apple and Moses.) The site’s still under construction but the first newsletter brimming with tips on how women can “nourish the inner aspect” will be sent out to subscribers Thursday.