marshmallow test

A woman holding a cell phone stands near a vandalized sign reminding Torontonians to wear face coverings in public when it’s hard to maintain distance on Aug. 5, 2020. (Rachel Verbin/CP)

Want to make better public-health citizens? Give people what feels good, now.

Mark Kingwell: The U.S. seems to lack the will to beat COVID-19, indulging instead in a ‘cult of selfishness’ that means the country fails the marshmallow test. But research states we’ll all fail the test sooner or later.