Richard Addis

One of our U.S. peers/competitors prepares a bold experiment in strategic shrinkage. In a lot of cases, I think retrenchment makes good sense: while it may once have been possible to put out a bit-of-everything product that everyone in your market area would pay to read occasionally, in many cases those days are simply gone and they are really not coming back. It’s actually safer (sometimes!) to abandon most of your readers because they have already abandoned you, and fall back to a defensible niche where you can provide unique value to a smaller group that takes a more active interest in a narrower set of topics. Somewhere on the website for his very interesting consulting firm, our old friend Richard Addis makes that argument.