Shaquille O'Neal

Hugo Chávez looks to Castro for care, J-Lo and Marc Anthony call it quits, and Shaq gets a new job

It is late to be adding to the mountain of Tigerology, but up until now most analyses of the business impact of the golfing great’s tomcatting have been disappointingly superficial. It is not news to advertisers, even if it is news to the rest of us, that athlete brands are fragile assets. Let’s be honest here: it’s still 2009, and one extramural boyfriend would have done as much economic damage to Tiger Inc. as a dozen girlfriends have. A company that puts its image in the hands of a sportsman can never have enough information about his private life as it needs to establish 100% confidence that there won’t be a meltdown. Celebrities are risky business, but the market in them exists anyway.

Shaquille O’Neal, showbiz star, hobbyist cop, the ‘greatest athlete ever formed,’ prepares to leap into his post-NBA career

Since the pop idol’s death, there’s been a big demand for Michael Jackson dance classes