Tropicana

Tropicana’s ad brings light to the Arctic, but not everyone is smiling

From 2009: What you don’t know about so-called ‘pure’ orange juice

The taste of bottled mineral water depends its journey through different rocks and minerals. And while taste matters, so too does touch, according to a study by Maureen Morrin, a professor of marketing at the Rutgers School of Business. Studying the responses of 1,000 men and women, she found that people would rate the taste of the water according to the container holding it. When served in a firm cup, people would find it more tasty, compared to a flimsy one.