Zoodles

2009 is, among many other things, the 25th anniversary of the Libby’s Zoodles commercial. (Assuming it really did start in 1984 and not earlier.) Libby’s is an American company, but this was a Canada-only commercial, produced in Toronto. Those of us who grew up in Canada have this commercial, with the jingle sung by Don Francks, as a permanent part of our cultural consciousness. We all wanted to eat hippopotami and giggle like that unseen girl at the end. It occurs to me now that this commercial also shows how the culture has changed: today you could never get away with doing a commercial that advocates hunting, particularly one aimed at kids.