Great moments in broadcasting - Macleans.ca

Great moments in broadcasting

Anticipation meets its nemesis: Norway v. Demark

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To build excitement, to get the ol’ juices flowing, the official TV feed in the Olympic media centres conducts a countdown at the beginning of each broadcast day – just as the morning’s first event is about to start.

I saw it just now. It’s kind of thrilling, actually: “30… 29… 28… etc. etc. 3… 2… 1…” – and having whipped us all into a frenzy of anticipation, the Olympic Broadcasting System cut this morning to…

… curling.

Mr. Rogge, I believe you owe an apology to my adrenaline for waking it up.

UPDATE: I’m not saying Norway v. Denmark in curling is boring to watch, but I just spent 10 minutes feeding Honey Bunches of Oats to that family that sometimes pops up in banner ads on our site. That little kid can really put back the cereal.

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