Whatchoo Talkin' 'Bout, Sears Tower?

Okay, everybody’s making that joke in relation to the re-naming of the Sears Tower. And yes, as has been pointed out elsewhere they might theoretically be naming it after the Willises from The Jeffersons, or even Willis O’Brien, who created the special effects for King Kong — it’s a way of getting him to (posthumously) switch his allegiance from the Empire State Building. But come on. We all know what this re-naming is really about.