Part of the LinkedIn elite? You and 10 million others.

If you’re an active LinkedIn user, the odds are good that in recent days you’ve received an email congratulating you on what seems, on the surface, like a flattering bit of news: Your profile is among the top five per cent (or one per cent, or 10 per cent) most-viewed profiles on the site.

The email includes a link back to a personalized letter of congratulations. It’s decked out officiously — blue ribbon, wax seal and all — with the tagline “A stat this delightful deserves to be shared” above a pre-written message and social media sharing buttons. (Notice of the email blast went out on the company blog late last week: “Starting today, we’re sending personal emails to many who have been instrumental in helping us reach this milestone to recognize their part in our journey,” wrote Ada Chen Rekhi, a product marketer for the company.)

There’s no reason to doubt LinkedIn’s stats, but the achievement loses its lustre when you consider the basic math. Total membership is now 200 million, which means that elite five per cent works out to a rather deflating 10 million people. (Seven million of LinkedIn’s users are in Canada, which makes our top five per cent ranks a slightly-more-exclusive 350,000).

But those numbers haven’t seemed to faze the legions of people who’ve heeded LinkedIn’s encouragement and shared their accomplishment: hundreds of new tweets trumpeting the news had popped up in the span of an hour Monday afternoon.




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Part of the LinkedIn elite? You and 10 million others.

  1. Funny that I was saying the same thing to many of my contacts today. It is just an advertisement stunt by LinkedIn. Here is the math: Being in 5% region, though sounds like an achievement but it does not mean anything special. I am also in the 5% region. I am also very active in several groups and discussions in LinkedIn. Based on the statistics provided by LinkedIn I have had 55 people reviewing my profile since mid November 2012 and this gives me statistically 235 views per year. The fact a matter is that most of the reviews are from my friends and a profile review happens mostly when you want to send a message to someone you know then you have to go to their profile to send a message . I can say with some degree of confidence that 7 out of 10 views are from friends that I keep in touch with them via phone, email and also LinkedIn message as well.

    Statistically if they have used normal distribution to come with this 10%, 5% (even 1% as one of my contact says) and if my 235 views per year drops me in 5% region this shows how small number of people out of the circle of our friends use LinkedIn to review our profile. I cannot put exact number but by using t-distribution and making some educated assumptions; this means that approximately 60 to 70 people out of the circle of my friends have viewed my profile in the past year. In other words, for my profile that falls in 5% range, it is reviewed once in every 5 to 6 days by an outsider which is not really a big number!

    If my 235 views a year puts me in 5% most viewed profile, It also could mean that a bulk of 200 million users of LinkedIn (January 2013- See Wikipedia for details) are either “non-active” or “not-real members” or do not use LinkedIn in a communicational and networking manner.

  2. I tried deleting my LinkedIn profile. 10 month later it was back. There are a lot of false user claims by LinkedIn on how many real users they really have. Suspect facebook, twitter also exaggerate.

    Easy to get top page hits, just put some interesting sexual jargon. Or make sensations do the job, just add Free Stuff to facebook…

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