#TakeAKnee tweets massively outnumber #BoycottNFL tweets

How the fight over Trump and the NFL is playing out on social media


 

    The debate over NFL players kneeling during the U.S. national anthem has emerged as the latest proxy battle in America’s ongoing culture wars.

    President Donald Trump’s Twitter attack on the league’s protesting players, and then his call for his supporters to stay away from NFL games, fuelled a barrage of #BoycottNFL tweets over the weekend. Meanwhile as players responded to Trump’s threats by kneeling en masse, supporters of the protest responded with the hashtag #TakeAKnee.

    We asked Keyhole, a Toronto-based social media analytics company, to compare the traffic on the two hashtags. It’s clear which side dominated the conversation on Twitter.

    Over the course of the weekend and until Tuesday afternoon, #TakeAKnee showed up in nearly 2.2 million unique tweets. At the highest point on Sunday, between noon and 6 p.m., the hashtag appeared in nearly 70,000 unique tweets. By comparison #BoycottNFL had been used in just over 390,000 unique tweets. That hashtag saw its biggest uptake on Sunday, corresponding with Trump’s suggestion that fans refuse to attend games unless protesting players were fired or suspended.

    READ MORE: To sit or stand? It’s Sunday night in the NFL.

    Here are three of the most popular #TakeAKnee tweets from the time period, according to Keyhole:

    And three of the most popular #BoycottNFL tweets:

    RELATED: Trump: NFL Comment Has ‘Nothing to Do With Race’


     

    #TakeAKnee tweets massively outnumber #BoycottNFL tweets

    1. Poor indicator to compare tweets – most people who live in the real world have no interest in Twitter and those that do realize that hashtags are meaningless (remember bring back our girls – that worked well!)

      • The only good indicators will be lost revenue from things like ticket sales, ad revenue, product revenue, etc. But apparently the elites from our MSM doesn’t actually know what a good indicator is and under what conditions, because, well, who the F**K knows what the MSM thinks (or cares)!