Brand management - Macleans.ca

Brand management

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Angus Reid surveys a thousand Canadians and finds that “almost two thirds … think the Guelph occurrence is ‘probably’ or ‘definitely’ one of many that took place in the last federal campaign,” including 47% of Conservative supporters. Respondents were then asked how likely each of the federal parties was to “provide false and misleading information to voters through telephone calls with pre-recorded messages during a political campaign.”

Only a third of respondents in Canada think the Green Party (32%) and the New Democratic Party (NDP) (33%) are “very likely” or “moderately likely” to rely on this tactic. In Quebec, 32 per cent of respondents think the Bloc Québécois is likely to use robocalls with misleading information.

A majority of Canadians believe the Liberal Party (55%) and the Conservative Party (63%) are likely to provide false and misleading information to voters through telephone calls with pre-recorded messages during a political campaign. In fact, two-in-five Canadians (39%) think the Tories are “very likely” to rely on this tactic.