# Do the math

Nate Silver measures the impact of campaign advertising.

Campaign ads matter more when a candidate can outspend the opponent. This simple fact sometimes gets lost because people fixate on the content of ads. But the volume of ads may matter more. Consider the 2000 presidential election. In the final two weeks of the campaign, residents in battleground state were twice as likely to see a Bush ad as a Gore ad. This cost Gore 4 points among uncommitted voters. The same thing happened in 2008, when Mr. Obama vastly outspent his Republican opponent, Senator John McCain.

## Do the math

1. I can live with the best democracy money can buy, it’s my kids I worry about.

2. Speaking of lefty math….

Dalton Mcguinty only recieved 38% of the popular vote and only 48% of eligible voters turned out.

This means that Dalton has the confirmed approval of only 18% or less than one in five of the electorate.

I do recall on numerous occasions protests about the fact that Harper was in charge with votes from less than 30% of the total electorate.

Will we be hearing the same protestations?

• I’ll complain when and if he starts to swagger around claiming to have a mandate to do anything he wants.