The Super Bowl, brought to you by you

Bruce Cheadle provides another accounting of how much the Harper government has increased public spending on advertising to promote itself.

Meanwhile, NDP MP Mathieu Ravignat has filed the following order paper question.

With regards to advertising by the Government of Canada during the broadcast of Super Bowl XLVII on February 3, 2013: (a) what was the total cost for advertising; and (b) what was the cost for each advertisement shown?

The government has 45 days to respond.




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The Super Bowl, brought to you by you

  1. George Orwell ~ Political language — and with variations this is true of all political parties, from Conservatives to Anarchists — is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind.

  2. Why would anyone watch the Canadian version?

  3. If the Cons bought time on a Canadian outlet during Superbowl, then they truly wasted taxpayers’ money. I suspect the majority of Canadian viewers watch the American broadcast just to see the commercials.

  4. Oh, this will be absolutely scandalous, I’m sure. God knows the government should have explicitly stated “no Super Bowl ads” when they were doing their media buy.

    • In terms of value for taxpayers’ money, you’re absolutely right.

    • When the government preaches austerity, then this stuff does matter. If the Liberals were in power and doing this, you would be screaming bloody murder and you know it

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