The War of 1812's TV front - Macleans.ca

The War of 1812’s TV front

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The Hill Times tallies $8 million in spending on War of 1812 advertising.

The Canadian Heritage department was the biggest spender, paying $1.45-million to CTV for prime time space to broadcast one War of 1812 ad during the summer Olympic Games, with a further $1.2-million bill for the ad’s planning and production costs … The mint spent a total of $1.6-million on television ads alone, all centred around commercials for circulation of a $2 coin commemorating a British navy warship. 

The total budget for War of 1812 celebrations was previously reported to be $28 million.