Meet the single-serve baby formula machine - Macleans.ca

Meet the single-serve baby formula machine

Nestlé’s new product is raising the ire of breastfeeding advocates

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Instant bottle

Denis Balibouse/Reuters

Ever wish you could feed your nursing babe by simply pressing a button? Nestlé has the product for you: BabyNes, a single-serve baby-formula machine that resembles a single-serve coffee maker. The US$297 contraption makes formula out of a range of capsules (costing roughly US$65 for a 26-pack) to feed infants up to three years of age. In May, BabyNes went on sale in Switzerland and is expected to launch globally next year. “We think this could be as successful as Nespresso,” Martin Grieder, director of BabyNes, told Fox News, referring to Nestlé’s capsule coffee system. Nespresso is its fastest-growing brand—sales increased 20 per cent to US$3.55 billion in 2010.

Predictably, breastfeeding advocates are unimpressed, accusing the food giant of undermining the World Health Organization’s guidelines recommending breastfeeding for the first six months. But Nestlé prefers to highlight the technological genius of its product. As Grieder puts it: “This is a game changer.”