Canada, a country of geeks - Macleans.ca

Canada, a country of geeks

Canadians spend more time online than anyone else

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Canadians spend more time surfing the web than citizens of any other nation, according to new data from the research firm comScore. In fact, we spend almost double the time of the worldwide average: Canadians spend 43.5 hours a month on the Web, compared with the average, 23.1 hours. “I can’t really give you a solid answer as to why we’re so highly engaged,” said Darrick Li, an account manager with comScore. “Since 10 years ago, since the boom of the Internet, we’ve always been at the top of online engagement.” But these numbers shouldn’t be surprising. For years, Canadians have been the most frequent users of services such as Facebook and YouTube. Of demographics, comScore noted that the fastest-growing demographic online in Canada is the 55-and-over crowd, and that split among male and female Web users in Canada is almost exactly 50-50.

The Globe and Mail

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