By the time its “winter ad blitz” is done, the federal government will have spent $26-million in taxpayer dollars to promote the Economic Action Plan. The three-month media buy targeted televised events with high viewership, such as the Super Bowl and the Oscars, between January 11 and March 31. Three federal departments shared the cost of the ad purchase: Human Resources and Development Canada spent $14.5-million over nine weeks; the Canada Revenue Agency budgeted $6.5-million over 11 weeks; and the Ministry of Finance shelled out $5-million.
Looking for more?
Get the best of Maclean's sent straight to your inbox. Sign up for news, commentary and analysis.